A distributor acts as an intermediary between manufacturers and end customers, playing a crucial role in the industrial supply chain. Here’s what distributors typically do:
Product Sourcing: Distributors purchase products in bulk from manufacturers or wholesalers.
Inventory Management: They maintain a stock of products, ensuring availability for customers.
Sales and Marketing: Distributors actively market and sell products to retailers or end-users.
Logistics and Distribution: They handle warehousing, transportation, and delivery of products to customers.
Customer Service: Distributors often provide after-sales support, including returns and exchanges.
Market Intelligence: They gather and share valuable market insights with manufacturers.
Value-Added Services: Many distributors offer additional services like product training, customization, or bundling.
Risk Absorption: Distributors take on inventory risk and often provide credit to customers.
Geographic Coverage: They extend a manufacturer’s reach into new markets or regions.
Relationship Management: Distributors maintain relationships with both suppliers and customers, acting as a key link in the supply chain.
By performing these functions, distributors help manufacturers expand their market reach while providing customers with easier access to a wide range of products.
On a recent business trip I was visiting customers and prospects within the automation distribution, OEM, and end user markets. I was traveling with...